Logo Design
Graphic Design | 2023
Designed a logo for JoyED Limited, an educational organisation that values the parent-child connection. The company believes that empowering parents to build a better and joyful learning environment for young learners is essential. Through parent-child workshops, JoyED Limited helps families (parent and child) grow together.
The logo reflects this philosophy with a warm, connected visual identity by symbolising and strengthening the connection between a family, with vibrant colour to present the sense of joy.
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structure of the logo
The design philosophy behind the Joyed Limited logo is rooted in the parent-child relationship. The letter 'J' symbolises the parent, while the letter 'L' represents the child. The visual of the two letters reflects how a parent leads their child along the growing path, while also allowing them the space to experience life independently. No matter how far the child ventures, the parent is always ready to protect the child. This balance of guidance, freedom, and protection is embedded in the logo's form.
Joyed Limited embraces this philosophy by helping families build a joyful learning environment where children can thrive with confidence and security."
The logo features the letters 'j' and 'L', which are the initials of Joyed Limited. They seamlessly merged into the company's Chinese name. This integration creates a cohesive visual identity of the language, where the Latin alphabet and Chinese characters visually unified.