Brand Design
Lash Date
Reddish Orange (#C8421C): adds energy and warmth, reflecting the vivacious spirit of the brand.
Light Beige (#FBE9D8): grounds the palette with a neutral, elegant base, allowing the brighter hues to shine without overwhelming the viewer.
Dusty Pink (#EFBEB3): introduces a soft, girly, and romantic touch echoing the femininity and gentleness of the brand style.
Orange (#DE7A19): Brings a sense of optimism and creativity, balancing vibrancy with approachability.
Lash Date is a beauty brand that specialises in eyelash extensions and keratin treatments. Its logo is built around two symbolic elements: a sunflower and a camera lens.
The sunflower represents the beauty of lashes after treatment, in which the eyelashes become long, upward, and blossoming like petals reaching toward the sun.
The camera lens symbolises capturing beautiful moments in life, both through the eyes and through a camera lens, showcasing the enhanced beauty of the eyes after lash extension and keratin.
Together, these two components reflect the brand's belief that beautiful eyes are meant to be both seen and celebrated.
The overall brand style is retro and vivacious, blending vintage sweetness with lively, feminine energy.
#C8421C
#FEBE9D8
#EFBEB3
#DE7A19
The slogan "Let's Have a Lash Date" is a warm and playful invitation for women to come together and enjoy a happy hour dedicated to beauty. It reframes eyelash extension or keratin treatments not as a chore or routine service, but as a special, enjoyable occasion: a date with oneself. The slogan means to bring a moment of self-care, pampering, and transformation. The slogan encourages women to treat beauty as a joyful experience.
Social media (Instagram post) templates:
